The Daily Swarm

Headlines

November 04, 2009

20th Anniversary of 'Say Anything' Yields a Great Promo Campaign...

From the press release:

A Lloyd Dobler mob – “Mobler” – took over New York City on the release date of November 3rd! Wearing white t-shirts and trench coats and lifting boomboxes over their heads the Mobler serenaded pedestrians and entertained passers by. The Mobler journey through the city ended in Times Square with a performance by the band the Lloyd Dobler Effect of the iconic song from the film “In Your Eyes.” They were joined by many fans throughout the day, as everyone was encouraged to “B-Y-O-Boombox!”