Headlines

March 27, 2008

$22.3 billion spent on 'branded entertainment marketing' in 2007...

AdAge | Read Full Story >

AdAge:

Alternative marketing—including branded entertainment and interactive marketing—hit $34.21 billion in 2007, a 17.9% rise over the previous year, and grew at a compounded annual growth rate of 17.5% from 2002–2007. This brings its share of total marketing expenditures up to 14.5% in 2007, compared with 8.7% of total spending in 2002.

Branded-entertainment marketing—including event sponsorship and marketing, paid product placement, advergaming and webisodes—also saw and increase of 14.7% to $22.30 billion last year, and climbed at a slower compounded annual growth rate of 13.4% from 2002–2007.


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