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November 24, 2009

50 Cent's Condoms Undergo Rigorous Testing... And Fail...

The Daily Swarm | Read Full Story >


Woooha:

“I was looking for the opportunity to create a new safe sex campaign. The Wrap It Up campaign is something that is used so often, it wasn’t effective anymore. So I thought this is a great opportunity for me to get involved. But it just didn’t work out because I wanted things in it that wouldn’t work. I wanted things that would prolong sexual performance. You could just put it on and just go.”

San Francisco Chronicle:

Hip-hop entrepreneur 50 Cent was forced to shelve plans to launch a new safe sex campaign after his design for a revolutionary new condom failed to stand up scientifically.

The “In Da Club” hitmaker wanted to market his own brand of contraception to encourage fans to be responsible in the bedroom – because the U.S.-wide Wrap It Up ad campaign, which promotes safe sex, was no longer having the same impact on youngsters.




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