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September 19, 2008

Ad Supported Music: inside the 'secretive market for song lyric product placement'

Wired Listening Post | Read Full Story >

Songs that refer to products and brands have been with us for years, from Simon and Garfunkel singing “Mama don’t take my Kodachrome away” to Janis Joplin’s plea for a new car in the song “Mercedes Benz” and beyond. Conscious of the branding value such mentions can bring, some artists have gone so far as to approach companies with offers to include brand and product names in their song lyrics.

A e-mail from Paul Kluger of the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.


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2 Comments

#1 chip cuozzo says:

Pussycat Dolls are on the cover of Blunder, will that brand be around for The Pussycat Dolls to brand drop on their next album or will they need to seed the Blunder second life

#2 Joe Bleaux says:

This is sickening. So sickening that I've got a headache. I think I'll take a Nuprin. Little, Yellow, Different.


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