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December 18, 2009

Advancement Theory: The Beatles Aren't, But C-Murder Is... Another Way to Arbitrarily Classify...

Esquire | Read Full Story >


Chuck Klosterman for Esquire:

Once in a while, everything about the world changes at once. This is one of those times.

Consider everything you think you know about music. Consider all that you believe to be “good” and all that you believe to be “bad.” Consider the manner in which you view popular culture. And now—today—cast all those thoughts aside. I’ve got some bad news, my friend: You are wrong about everything. But you are going to evolve. You are going to understand.

You are going to Advance.

It’s entirely possible that you’re unaware of Advancement theory; like most renegade fields of cultural study, it exists on the fringes of society. However, Advancement theory is the future of intellectual discourse in this country (and possibly in Western Europe). As a school of academic thought, it’s still young; Advancement emerged just fourteen years ago at the University of South Carolina. It is also Byzantine: I concede that I am merely a wide-eyed frosh in this discipline, and that many of its principles still baffle me. But I am learning, and so will you. It is my assertion that—within the next two hundred years—Advancement theory will be the primary means of understanding rock ‘n’ roll, and perhaps all artistic ventures. Prepare to have your paradigm obliterated.




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