Although many also laughed at Steve Fuller’s moves or William Perry’s youthful bravado, the “Shuffle” was no joke. It became a cultural milestone that brought the NFL into the MTV era and helped change the status of athletes as celebrities. Its history is a story of football triumphs, personal tragedies, great and awful business decisions, an attorney general’s investigation, a blackface minstrel backstory, and a lot of feathers ruffled. This is the oral history of “The Super Bowl Shuffle.”

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