In what is almost certainly a dare gone massively wrong, Andrew WK has been named as the face of Playtex’s new Fresh & Sexy intimate wipes. Via NME:
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
Playtex also released a statement about appointing WK as the product’s figurehead. They said: “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew WK is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”
Just so we’re clear, when we think about personal hygiene, Andrew WK is literally one of the last names that comes to mind. We’re really not sure what Playtex was thinking.
WK will play the Fresh & Sexy party at SXSWi.