Headlines

May 03, 2010

Are Analog Synths the New Vinyl?

KspaceTV | Read Full Story >

So, analog is to synthesizers what analog is to vinyl: the real deal. The grail. The warm summer versus the digital winter. As a result, the analog synth has become the collectible objet du jour of the current urban-dwelling, trend-setting boho youth conferring a certain hipster status. This actually isn’t such a new phenomenon; been that way for a minute actually: you know if you, like, drank a few PBRs and then broke into MGMT’s practice space-slash-recording studio, you’d find hella analog synths. What makes analog synths so cool? Well, dudes like Gary Numan and Vince Clarke (the key songwriter/sonic genius from electro-pop bands like Depeche Mode and Yaz) wrote hella cool songs that are not just classics, but kinda brought a new sound to pop music. As Clark said in a recent interview with VICE, artists like Human League and OMD were making the first truly synthetic pop songs, taking a page from Kraftwerk and yet making it their own. These types performed their first such inroads primarily with analog synths, dazzling youth with their combined fatness and futuristic, industrial chic vibe. Since then, the analog synth has been a music classic like, say, a Fender Stratocaster, but of late is enjoying even more currency and growing mainstream intrigue.



Click Here