You may think that cassette labels are for those that just consider themselves too cool for the resurgence of vinyl. It’s hard not to look at cassette labels with some degree of skepticism because frankly, cassettes don’t sound as good as records and they are tedious to operate. However, with roots in underground music, these labels aren’t just producing collectible knick-knacks, they’re continuing a fine tradition of DIY music, unrestricted by standards of popularity. Via Hypebot:
I was recently turned down for an interview by a guy who runs a cassette and vinyl label where I live in Asheville, NC. He doesn’t seem to want or feel he needs coverage in a music industry blog. And he’s right. He doesn’t. Hypebot and most other music industry outlets have very little to do with his world.
But he and the artists on his label are networked nationally if not internationally via the web and a shared interest in experimental genres including drone and noise. So it’s not that surprising that I’m not the only writer starting to dig deeper into the world of cassette labels nor is it surprising that I’m finding such writers via linkmaster Adrian Fusiarski.
Need some more convincing? Check out this RA feature on cassette label, Opal Tapes.