Andrew Nosnitsky lays A$AP Rocky bare for SPIN, and the result is hard to watch/turn away from…
But Rocky was never really capable of holding that mantle — he’s not an experimentalist, but an inheritor of experiments. His greatest trick is to dissolve into a blindingly psychedelic beat; when his producers fail to deliver, they draw his glaring flaws to the forefront.
From a pop perspective, his hooks are laughably simple, never infectious, and often DOA, and he tends to structure his verses in ways seemingly designed to kill momentum, most obviously when he drops into a played-out, Screwed-down vocal range at inopportune moments, and for entire verses.
His vocabulary is limited, his concepts thin, his persona over-reliant on empty rags-to-riches-to-bitches clichés.
Yeah… pretty much.