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February 15, 2009

Bands Breaking Via UK TV Show Skins...

Guardian (UK) | Read Full Story >

“At that point if you were listening to Gossip, you were considered pretty cutting-edge – they were a real ‘bands’ band’,” says Gil Goldberg, founder of Gossip’s label, Back Yard Recordings. “Radio 1 didn’t want to support the record; our video wasn’t getting any daytime play. The Skins video really replaced our video. It was the first TV show marketed like an underground band; on MySpace, with virals, very carefully targeted. They broke the band. Radio 1 were forced to come back and it ended up being the second or third biggest record of 2007, in terms of airplay.” (Radio 1 says the record was played on specialist shows then added to the playlist once it was re-released, around the time of the Skins trailer.)



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