London-based singer songwriter Ben Howard has seen online album sales spike 4,600 percent after he took home two statues at last night’s Brit awards. Via NME:

Howard won two awards, taking home the prizes for British Male and British Breakthrough Act and has seen interest in his album 'Every Kingdom’ boosted with the subsequent TV coverage. Howard performed during the two-hour broadcast, playing his single 'Only Love’ to an estimated audience of 6.5million viewers.

As well as Ben Howard, fellow winners One Direction have seen sales of their album 'Take Me Home’ increase, with British Band winners Mumford And Sons’ album 'Babel’ benefitting from a 670 per cent uplift. Best Album winner Emeli Sande’s 'Our Version Of Events’ increased by 764 per cent.

“In terms of chart impact, Ben Howard was the big winner of the night,” said Xavier Garambois, Vice President of EU Retail at Amazon.

He went on to say that compared to other winners like Mumford and Sons, Emeli Sandé and Adele, Howard had a relatively low profile, so had the most to gain from the international exposure.

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