Entertainment media company BUZZMEDIA (formerly known as Buzznet) has just announced the addition of 6 music sites to its ever-growing list of properties, namely PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL…
Digging a bit deeper, it looks like the acquisition of The Hype Machine for one had been rumored for a while, based on the mentioning of BUZZMEDIA in the site’s footer. But the site’s founder, Anthony Volodkin, responded to blog posts spreading that rumor in comments, saying they needed to be corrected because BUZZMEDIA does not in any way own but merely sells advertising on The Hype Machine…
From the press release:
Complementing BUZZMEDIA’s current music properties like Stereogum, Buzznet, Idolator and Absolute Punk, the addition of these publications further cement BUZZMEDIA’s Music Division as the largest independent publisher of music content on the Web, as measured by comScore Media Metrix (April 2010).
“All of these web publications are widely recognized by millions of fans as leading music authorities and fit into BUZZMEDIA’s mission of being the leading publisher of pop culture content on the web,” said Tyler Goldman, BUZZMEDIA’s CEO.
“Marketers are looking to the web to connect with consumers in an authentic manner,” said Doug Rohrer, Chief Revenue Officer. “Adding these top music sites to our already terrific offering further grows BUZZMEDIA‘s ability to provide marketers with the ability to leverage the authentic voices that are defining the latest trends to reach young, social, and influential pop culture addicts on a large scale.”