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March 30, 2008

Crocs sponsoring All Points West, Bonnaroo, Bumbershoot, many 2008 festivals...

The Daily Swarm | Read Full Story >

IEG Sponsorship Report [sub. req.]:

After spending the last few years building an extensive sponsorship portfolio loaded with sports properties, Crocs, Inc. is adding music festivals, community events and other types of entertainment-centric properties to its mix.

So far this year, Crocs has signed or is finalizing contracts with roughly 30 non-sports properties, including Milwaukee’s Summerfest, the New Orleans Jazz & Heritage Festival presented by Shell, Seattle’s Bumbershoot and Manchester, Tenn.’s Bonnaroo Music & Arts Festival.

In addition to single-festival deals, Crocs also is aligning with rightsholders that produce multiple events. For example, Crocs this summer will gain a presence at 25 music amphitheaters through a partnership with Live Nation, Inc., as well as the inaugural All Points West Music & Arts Festival and four other music fests produced by AEG.


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6 Comments

#1 tom thumb says:

gross

#2 Hay Einstein says:

they sponsored a volleyball tournament i once went to.
everything - i mean everything - was covered in their logo.
there was even a makeshift crocs shop built on the grounds.
i guess it makes sense for a branded sports tournament.
but if they go the same distance with a radiohead-lining festival, it might just end up being the most garish thing i'll ever see.

#3 ticketwaxter says:

Should we expect a Mario Batali showcase at SXSW next year?

#4 Bob Roberts says:

i wonder what color thom yorke will wear?

#5 JAHWA!!!! says:

FUCK LIVE NATION!!!!

#6 timtimx says:

ugh! terrible! so lame.


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