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Amid a wholesale retreat by the recorded music industry in the face of bombing sales and a bearish economy, some companies are pushing forward. Highly watched three-year-old record label Downtown Records – platinum architects of Gnarls Barkley’s rise—recently announced a partnership with Philadelphia’s Mad Decent – a tiny dance label mostly known for its founder, super-producer Diplo. Diplo produced 2008’s song of the year “Paper Planes” with M.I.A., further proof of his uncanny ability to divine supernatural talent and manifest musical trends. Diplo’s highest profile album to date Major Lazer comes out on Downtown Records in June. Below, Downtown Records founder and former A&R rep Josh Deutsch and Mad Decent’s number one Jasper Goggins – co-founder of L.A’s esteemed Turntable Labs—talk Diplo, Pirate Bay, Twitter, and the details of the deal.
