Via New York Times:

Sundance doesn’t officially start until Thursday night. But already a rock star has given the movie crowd a master class in how to use the festival as a launching pad for a new film.

Most of the more than 100 features in this year’s festival lineup are for sale; directors are hoping to catch the attention of a distributor like Fox Searchlight or IFC and eventually land their films in theaters or at least on video-on-demand. But Dave Grohl, who founded the Foo Fighters and played drums for Nirvana, took a more aggressive approach with “Sound City,” a documentary.

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