Mad Decent boss Diplo says that the “Harlem Shake” craze saved his previously-sinking label. Via Mixmag:

Speaking to the Huffington Post at Coachella, Diplo says: “Honestly, that record was the thing that saved the label, because a year ago we were going to fold because we couldn’t figure out how to make money.”

Somewhat paradoxically, it was giving away their music for free saved them Diplo explains: “We just started giving music out for free and it worked out.”

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