Late last year, Trent Reznor said he was working with Dr. Dre on a Beats Audio affiliated streaming service, which at the time had been given the working name of Daisy. The service has been renamed Beats, thank God, and is expected to go live this summer. According to Beats co-founder Jimmy Iovine, it will be head and shoulders about the competition. Via Exclaim:
As Billboard reports, Jimmy Iovine, Beats’ co-founder and chairman of Interscope Geffen A&M, announced the company’s upcoming strategy yesterday (February 12) at the AllThingsD Dive Into Media conference, though he didn’t say exactly when the service goes live.
Iovine detailed the service’s MO, which will have employees creating specific playlists for their users, based on info obtained throughout their subscription. The company notes that the plan is to “marry math with emotion.”
“We are making tons and tons of curated lists,” Iovine said. “If you go the gym, we’ll know where you are. So when you wake up in the morning, there will be a list waiting for you.”
While Beats will be tailoring playlists to your tastes, the information on what you listen to will also apparently be collected and offered up to the recording artists you favour. Beats believes that the exchange of information is “fair play.”
Beats subscriptions are expected to cost around $10 per month.