Headlines
Dr. Dre is an equity owner in a new beverage venture with Drinks American Holdings Inc. that will produce and market both non-alcoholic and alcoholic beverages it was announced today (February 25).
The first product under the deal is a new super premium cognac, followed by a new sparkling vodka, which is currently being developed.
The super producer also plans to enter the imported premium tequila business in the future as well.
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1 Comment
"new super premium cognac"
Sounds classy.
Hopefully it'll be as upmarket and exclusive as Limited Edition Platinum FUBU.