The Daily Swarm

http://thefader.com/

THE FADER ANNOUNCES F2 SERIES: A DIGITAL-ONLY PUBLICATION THAT CELEBRATES ARCHETYPAL MUSIC GENRES THROUGH CONTEMPORARY ARTISTS

Available For Download On iTunes and at TheFADER.com, This New Quarterly To Be Powered By Timberland

New York, NY: The FADER, the definitive voice of emerging music, today announced the quarterly digital only F2 series. To be available as a free download on iTunes and at TheFADER.com, F2 is a music-driven digital publication that re-imagines seminal music genres via their contemporary manifestations—taking musical movements like folk, blues and classic rock and finding the contemporary artists who represent today’s version of classic bands and movements. Andy Cohn, VP and Group Publisher of FADER Media made the announcement.

Each F2 supplement will focus on one genre and five of the emerging artists who serve as the genre’s modern day emissaries. The first in the series will be “The New Disco” with a launch date of March 26th.

“F2 gives us a great opportunity to provide readers with in-depth features on emerging talent within each new genre,” says Melanie Samarasinghe, director of advertising and business development for The FADER. “Timberland’s support was crucial—enabling us to take a concept and turn it into a reality.”

“Timberland is excited to power the new F2 digital magazine, which will expose the world to a wide range of cutting-edge music and musicians,” remarked Edward Harris, Marketing Manager for Timberland. “As a brand which has always done our best to present the world with new ideas – from innovative boot design to using renewable and recycled materials in our footwear – we feel that the partnership is a great fit.”

ABOUT FADER MEDIA

Headquartered in New York and founded by Rob Stone and Jon Cohen, FADER Media is comprised of print, online, radio, events, a music label, film and television dedicated to emerging talent across music and culture. Including FADER online and print, theTripwire.com, 1200 Squad, the FADER Label, and FADER Films, FADER Media offers brand partners access to cross-platform outlets across a wide-array of media properties.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company™, Miōn®, GoLite®, Howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good”—forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.