In its ninth year, the L.A. festival is all grown up, complete with cringe-worthy sponsors, sharply dressed acts and more hipster clout than ever before. Via L.A. Times

The once-renegade FYF Fest started as an Echo Park community punk event in 2004, rising from a cobbled-together day party to a serious music concern. It’s had to blunt a few of the edges along the way. These compromises include booze sponsorships from Budweiser and corporate beer brother Shock Top (whose mohawked logo would seem to represent everything FYF is against) and Sailor Jerry rum (ditto the tattoo community); a backline production agreement with Coachella promoter Goldenvoice (a subsidiary of conglomerate Anschutz Entertainment Group, one of the largest owners of sports franchises and arenas in the world); and a security team that could wrestle even the most furious mosh pit into submission.

Here’s the teaser for this year’s FYF Fest in case you missed it.

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