At first, Mitchbal’s record label was simply a vehicle to get his own music into the world. He’d been chastened by a visit to New York recording studios where he and a partner had gone to present their songs—and came back home with no money and no record contract. Back in Chicago, Mitchbal recorded two songs and pressed them to wax on 45. Hooked up with Eddie Thomas, a former manager of Curtis Mayfield, he was already busy promoting records from labels big and small to black radio stations in the city. It was a natural jump to simply bring his own record along too.