The Daily Swarm - Google in secret talks with Simon Fuller for iTV venture...'It will change television in much the way iTunes changed the way music is disseminated'

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November 12, 2007

Google in secret talks with Simon Fuller for iTV venture...'It will change television in much the way iTunes changed the way music is disseminated'

Executives from the £229bn internet giant have been in discussions with Fuller, who invented Pop Idol, the world’s most successful TV franchise, for about a year. Although details of the deal are a closely guarded secret, sources close to Fuller say it could revolutionise the way entertainment and music are distributed.

‘It’s a big idea on a global scale,’ he said. ‘It will change television in much the way iTunes changed the way music is disseminated.’