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June 27, 2008

Harvard Business Review: The Long Tail is bullshit...

The Long Tail (Chris Anderson) | Read Full Story >

Anita Elberse, a Harvard Business School associate professor, has a really interesting article in the new Harvard Business Review that analyzes some Long Tail data and challenges some of the theory’s predictions. Based on Rhapsody music data and DVD rental data from an Australian Netflix clone called Quickflix, she concludes that the blockbusters are not losing share to the long tail of niche products in those markets; indeed, they’re gaining it.


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