FADER explains almost everything:
It’s a lot to take in, so here’s the whole story of how Musson’s lyric made it into a producer named Baauer’s hands, and how Baauer’s song ended up in a million videos.
While Billboard.biz examines the economics:
Baauer’s “Harlem Shake” still has quite a ways to go before it becomes the next “Gangnam Style” in terms of total views, but the Mad Decent track became an unexpected viral smash last week at levels not seen since PSY’s American invasion — and it’s already climbing up the Billboard charts. But how else is the song being monetized?