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Who on Earth would do this? A desperate-seeming move, covered by paidContent:

HMV will introduce in-store pick-up for online purchases, as it tries to hold on to a plastic music market it forecasts will shrink by a fifth this year.

“The directors expect this trend to continue over the next three years as both physical music sold by internet mail order and digital downloads continue to take market share,” the UK music and entertainment retailer said, as it announced 19.7 percent lower annual sales and a £16.2 million ($25 million) loss on Thursday.




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