As NME reports, yesterday’s rogue tweets from HMV’s account – which occurred concurrently with the beleaguered big box’s first round of layoffs – were sent by, go figure, the company’s social media maven, Poppy Rose Clare. That’s not surprising. What is surprising, however, is Ms. Clare’s fervent belief in the power of social media – we always assumed social media managers were just in it for the sick, sweet cash.

Not so:

Poppy Rose Cleere, who was HMV’s social media planner, revealed that she felt senior members of staff at HMV “never seemed to grasp” how important social media was in building links between themselves and customers.

“I would apologise for the #hmvXFactorFiring tweets but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so,” she wrote on her own personal Twitter account. She later added: “I wanted to show the power of Social Media to those who refused to be educated.”

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