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April 07, 2009

Is Hype Machine Bad for Music?... Anthony Volodkin Responds...

Way Cool Junior | Read Full Story >

There’s an argument to be made that the Hype Machine has turned the mp3 into something people horde for the sake of hording which means that rather than truly enjoying it and savouring it as the artist might have wished/intended, they just collect as much as they can.

I don’t agree with that argument but I thought I’d leave it to Anthony to respond.

Volodkin Resonds:

We want to get more people discovering blogs, more people becoming aware that music blogs exist and why they matter. If we were thinking differently, the Hype Machine would have been a raw file index of the tracks people posted with nothing else.

We probably did play a role in the growth and attention that music blogs have received. This changes the dynamics of many things, as bigger audiences tempt the wrong people to do the wrong things (post link bait, poor quality content but in large quantity etc).



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