“Not only does the YouTube 100 give props when fans make original videos for popular songs, it also captures YouTube’s one-of-a-kind musical diversity,” LaRosa said.
“YouTube users get into music as fans and original musicians, and our new chart gives the community a better way to find the most engaging music on YouTube.”
Take a new chart released by Google today called the YouTube 100. The chart tracks songs across “official music videos, user-uploaded videos and viral debuts, and uses this data to provide a holistic view of song popularity.” Indeed, in the current top 10, users will find not only superstars like Katy Perry but meme-worthy acts such as Rebecca Black of “Friday” fame.
The YouTube 100 joins the ranks of many other services trying to improve the way we chart popularity in the music industry using non-traditional metrics. Media measurement firm Big Champagne, for example, recently released the Ultimate Chart, which culls data from a slew of digital sources: Amazon downloads, Vevo views, Facebook fans, Twitter followers, and more. In December, MTV launched its own Music Meter, a ranking that tracks social media buzz and streaming data to deliver a real-time portrait of an artist’s popularity…
The trend is clear: CD sales are an outmoded indicator of success.
“The notion of tracking sales and correlating that to success is a bit antiquated,” Vevo CEO Rio Caraeff told Fast Company recently. “There’s no single indicator you can look at now—you must look at everything.”