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January 09, 2009

iPod Touch, Music and Games Device, Cutting Into iPhone Sales...

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Mob saw a jump in the number of ads it served up to iPod Touch users—from 86 million in November to 292 million in December. The requests doubled overnight on Christmas—suggesting that many people received the iPod Touch as a gift—and remained strong through the month.

So what’s behind the boom and what does this mean for the iPhone? BusinessWeek says the increase is a matter of economics. While the iPod Touch is priced from $229 to $399, it is still more affordable than the iPhone, as consumers aren’t saddled with a pricey monthly phone plan. Plus, with the growing number of games on Apple’s App Store, the iPod Touch is presenting buyers with an alternative to a Nintendo DS or Sony (NYSE: SNE) PSP.



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