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Jack White has been appointed Record Store Day’s official ambassador. Who better to be the public face of the national vinyl junkie holiday aimed at bringing awareness to the beauty of record stores? White celebrated the announcement by releasing a statement; a sort of call to arms if you will. In the statement, White decries the mediocrity of video games and the internet. It actually doesn’t sound as pompous as you might think. In fact, it’s pretty badass. Via Pitchfork:

Well here’s what they’ll someday learn if they have a soul; there’s no romance in a mouse click. There’s no beauty in sitting for hours playing video games (anyone proud of that stop reading now and post your opinion in the nearest forum.) The screen of an iPhone is convenient, but it’s no comparison to a 70mm showing of a film in a gorgeous theater. The Internet is two-dimensional… helpful and entertaining, but no replacement for face-to-face interaction with a human being.

You can read the full statement here. In addition, Record Store Day’s website posted an odd little video of White touring a pressing plant in Nashville where he theorizes on the music industry, the NBA draft, and donating blood. Record Store Day is happening on April 20th this year. So, let’s just make Jack White happy.




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