Kanye West’s DONDA company will fix broken systems. It’ll dream of, create, advertise and produce products driven equally by emotional want and utilitarian need. It’ll galvanize amazing thinkers. It’ll launch seven-screen experiences and seventy-tons-of-hyped albums and films. And sometimes it’ll just photograph two chains against a black background…


Did You Hear? Kanye West Is On Twitter, or What the Hell Is DONDA?

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