Los Angeles Times:

The site has become an indispensable bridge among artists, peers and fans, the de facto interface that makes sharing new sounds quick and easy. Chances are, if you recently clicked on the image of a sound wave on a Web page to hear a clip, you interacted with SoundCloud. The site has become an essential resource for discovering wildly divergent sounds, way more so than the comparatively tame and major-label-dominated corporate worlds of iTunes and Amazon. The bounty is overwhelming.

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