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Does Lana Del Rey’s new video look a little like a car ad? Yes. Then again, that might be because it’s at least partially an ad for the Jaguar’s new F-Type. Via Stereogum:

Well, here’s something the comments section should love. Back in September, we reported that Lana Del Rey is at the center of a new ad campaign for Jaguar’s new F-Type car, and that she’d recorded a new song called “Burning Desire” for it. That song now has a video. In a lot of ways, it looks like a standard LDR video: Slinky dress, empty ballroom, video clips of context-free vintage pop-cultural Americana. But it also has a whole lot of footage of a car that none of us can afford. Watch it below.

Does anyone else wonder how, exactly, this cross-promotion is supposed to work? What percentage of LDR’s core audience can actually afford a Jaguar?

Whatever. It’s not our money.





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