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April 10, 2008

Last.fm: free streams sell music...

Ars Technica | Read Full Story >

Last.fm’s free, ad-supported music streams have resulted in a 119 percent increase in music purchases through Amazon, the company said today. The service, which launched just over two months ago, has also brought on a number of new users, although old users are contributing to the trend as well. Last.fm believes that, while the service is still young, the proof is in the pudding: allowing users to have full-track previews drives music sales, both digital and physical.



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