Rexly launched in May 2011 at TechCrunch Disrupt—making it older than Live Nation Labs—as a music discovery and social sharing iOS app.
Live Nation Labs, a group inside Live Nation Entertainment focused on “connections between passionate fans and live experiences,” has been courting Rexly for months now, according to their blog post today.
”Beyond a ticket in your hand, everyone walks into a show with a phone,” Live Nation Labs co-founder Ethan Kaplan tells me. “And there’s a lot to do with that.”
As part of an ongoing effort to bring bleeding-edge innovation back to ticketing conglomerate Live Nation, the company’s months-old investment vehicle, LN Labs, has acquired social music discovery startup Rexly.
Terms of the deal weren’t disclosed. Two of Rexly’s cofounders are joining Live Nation and opening up a new LN Labs office in San Francisco to primarily focus on mobile, cofounders Joel Resnicow, Kyle Fleming, and Bradley Lautenbach wrote in a blog post announcing the news.
Rexly is the San Francisco–based, angel-backed startup that makes an iPhone application by the same name for discovering music through friends.