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Live Nation, the Fillmore’s current owners, have expanded the brand by remodeling concert halls in Detroit, Philadelphia, New York, and Miami Beach. It plans to open another in Silver Spring, Maryland, in 2009 or 2010 where a JC Penney once stood. Several more Fillmores are expected to open in the coming years, a Live Nation spokesman said.

“I don’t think we mass produce concerts like Starbucks mass produces coffee,” says Bruce Eskowitz, Live Nation president and chief executive for North American concerts. “The Fillmore has been the link with some of the greatest artists in the world who provide the best music for their fans.”



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