With Numero Group, the Grammy-nominated archeological dig for the best in lost musical history, ‘there are no duds’.
SPIN has published a massive, glorious profile of this truly unique and important label, having followed them around Louisiana on a gem hunt…
Failure is more interesting than success. If history is written by the winners, Numero tells the stories of the beautiful losers. In doing so, the label has sketched an alternate historical narrative. At the very least, a stroll through the Numero catalog is confirmation that cream does not always rise to the top. Bad business decisions, fickle audiences, polarizing personalities, and shitty luck trump talent nearly every time. Numero’s work stands as a corrective to the callousness of pop-music history: Maybe they couldn’t turn Capsoul into Motown, but they could ensure it wouldn’t be forgotten forever.
The Group itself described the piece thusly:
A few months ago we took a routine trip to Baton Rouge and New Orleans. Following us on that journey was Spin contributing editor David Peisner, simply a fly on the wall of a tumultuous series of meetings and expeditions into the unknown. Although we still question his credibility for not sharing in our zeal for hotel pools, he did a pretty great job of painting a realistic portrait of what a standard road trip consists of: little food, little sleep, significant aggravation.