Headlines

May 05, 2008

More bands sign with brands in lieu of record label deals...

The Times (UK) | Read Full Story >

Times UK:

From boutique favourites such as Agent Provocateur and Joe Bloggs to icons of the global hyper-mall such as Diesel, Yahoo!, Audi and Coca-Cola, brands have awoken to music’s potential as a powerful communication tool, and a content gold rush is on. Under the “lifestyle” umbrella, household names are seeking out, signing and promoting music. And far from heralding a sellout, taking the corporate shilling may be the smartest career move a struggling artist can make. With unsigned MySpace hopefuls such as the singer-songwriter Tom Glynn partnering Caffè Nero for instore music and branded CDs, and big-name acts such as Madonna, Annie Lennox and Paul McCartney serving divorce proceedings on their labels as they “consider their commercial options”, brands are invading the ground left by the labels’ retreat.

EARLIER:

Groove Armada’s 360-deal with Bacardi


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#1 sambo says:

Great for new and unsigned artists but is it just self indulgent, money grabbing from the likes of Madge and McCartney? Increasingly brands are searching for their sound and this is an exciting development in branding but will it just create an even more top heavy music industry with the big bands getting into bed with the big brands?

Check this out in regards to Groove Armada's deal with Bacardi.. http://www.soundlounge.co.uk/site/clu...


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