MTV is looking to both increase and rebrand all its hip-hop content under the MTV Jams banner, according to announcement that came out earlier today. Via All Hip-Hop:
MTV has announced plans to expand and unify Hip-Hop music coverage and content across all of its channels, under the MTV Jams brand name.
The goal is to extend the MTV Jams brand from its current, 24-hour digital channel, to all of MTV’s properties, including MTV, MTV2 and MTV.com.
The new programming initiative will see MTV2′s “Sucker Free Countdown” re-launched as “The Week in Jams,” starting on October 28.
“The Week in Jams” will include Hip-Hop lifestyle related content, from music and fashion, to sports and gossip.
In addition to the programming initiative, MTV is planning a series of tours throughout 2013 that will highlight a variety of artists who are featured in the new programming initiative.
Sadly, they’re still not going to bring back Yo! MTV Raps.