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February 06, 2009

Myspace Begins Monetizing Music Videos with Good Results...

TechCrunch | Read Full Story >

On Wednesday the site, in a partnership with Warner Music Group, placed an overlay ad on a video for My Chemical Romance’s song Desolation Row. Users were presented with the option to buy the song either on Amazon, or (in an interesting twist) on a vinyl disc. Over the 24 hours that the ad ran it posted an impressive 1.2% click-through-rate (significantly higher than rates seen on typical banner ads), encouraging MySpace and Auditude to expand the program to more videos. Today the site began displaying advertising on U2’s new single Get On Your Boots, with plans to expand the program more broadly in the near future.



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