Headlines
August 15, 2012
Nielsen Study Finds That Teenagers Are More Likely to Pay for Music, Heart Free Streams...
Here are a few takeaways from the report:
- More teens listen (how often Nielsen does not say) to music on YouTube (64%) than radio (56%), iTunes (53%) and CD (50%). Common knowledge might hold that teens don’t listen to CDs, but there’s only a 16 percentage-point difference between YouTube and CDs here.
—Teens are more likely than other age groups to have purchased music of any format (72% versus an average of 68%) in the last 12 months. It helps that teens aren’t always spending their own money: 46% of them used an iTunes gift card in the last year.
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