New York Times:

Some of [SXSW’s] most packed shows were by leaders of a much-blogged microtrend variously known as glo-fi and chillwave: Neon Indian, Washed Out, Small Black, Memory Tapes, Toro y Moi. They’re solo acts or minimal bands, often with a laptop at their core, and they trade on memories of electropop from the 1980s, with bouncing, blipping dance-music hooks (and often weaker lead voices). It’s recession-era music: low-budget and danceable.

Hipster Runoff Wall Street Journal ‘covers’ the chillwave genre:

The Wall Street Journal did some blog post / article about chill wave. As you already know, chill wave was the first successful genre launch in 10–20 years. The creation of this genre enabled the key artists (and even some undeserving artists) to ‘grab on’ to the massive hypeball, giving all media outlets and ‘interesting angle’ from which to approach their coverage.

This article is historically significant because it credits Carles from the popular weblog HIPSTER RUNOFF as having invented chill wave:

Last July, a blogger named Carles, writing for the site Hipster Runoff, clustered together a handful of up-and-coming bands with a similar sound and recording approach and, by most accounts, birthed a new genre: “chillwave.” It didn’t take long for other music sites to start throwing around the term.

Can’t believe we did it. We invented chillwave. One of the most relevant genres in the history of the modern world. The perfect mix of a ’stupid name’, interesting/listenable music, and the opportunity to discuss the framework of the genre.

Hipster Runoff Who Invented Chillwave?:

After the recent Wall Street Journal article about chillwave that cited Carles as the inventor of chillwave, many chillwave purists have been ‘pissed off’, because there is no way that one blog/human could ‘invent’ a genre of music.

I have always wondered how genres of music r invented. It seems like there hasn’t really been a good genre name for the past 10 years before chillwave. Everything is ‘alternative _______’ or ‘indie ______.’ Most stuff involves the words “rock”, “wave”, “core”, and “gaze.” What does it take to get a genre to ‘gain traction’ and evolve from something that ‘1 random ass hole made up’ to being a hot topic worth discussing?

What are some of the most important elements in the art of genre naming?

* Timeliness
* Relevancy
* Quality of Product / Artists / MP3s
* Effectiveness/Utility of generalization
* Stupid name that makes u giggle
* Entry level music critics/regional publications that really ‘buy in’ to the name
* a roster of artists who are actively touring and promoting their product

Who deserves the credit for ‘inventing’ a genre? Do the artists deserve the credit because they actually made the music, or is it the responsibility of a music critic / music blog to determine these genre names?

Does n e 1 know how other genres of music were invented?
Was it just one bro from a popular magazine saying something sounded like ’shoegaze’, then it catches on?
Is it the responsibility of a band to make up their own genre?
Is it the responsibility of a publicist to determine how to classify the artist?

Did chillwave catch on since there was an underlying controversial element about ’sampling’/authenticity?

Just trying 2 figure out what makes a ‘genre’ meaningful….
Just trying 2 figure out what makes a ‘genre’ a real ‘genre’…

Full Disclosure: This post was an advertisement for the Genre Shirt.

Whereas musical movements were once determined by a city or venue where the bands congregated, “now it’s just a blogger or some journalist that can find three or four random bands around the country and tie together a few commonalities between them and call it a genre,” said Alan Palomo of Neon Indian.

Is chillwave ‘real’?
Is chillwave mainstream?
Is chillwave the future of indie music?
Will another great chillwave band emerge in 2k10?
Is Carles the most important music critic of the modern world?

Hipster Runoff 7/27/09 Is WASHED OUT the next Neon Indian/Memory Cassette?

It’s kinda weird how the musicsphere is searching for a new ‘authentic, undergroundish product’ that isn’t a huge brand like AnCo/GrizzBear/etc. People who ‘love music’ need new music to ‘get excited about.’ It seems like these ‘conceptual, chill projects’ are really ’starting to become mainstream alt rock’ or something. Think that these are apparently the next artists who we will ‘go to see at music festivals’ before ‘every1 finds out about them.’

I think that it demonstrates that a ‘new band’ can’t have too strong of a ‘personal brand’. It seems like if you start out being ’somewhat mysterious’, then ppl can write abt u when they ‘unmask’ u. It’s too easy to ‘not take a band seriously’ if you see pictures of them, and they look like dweebs/people who are ‘trying too hard.’ It seems easiest to have a chill project, that is somewhat ‘conceptual’ but also demonstrates that ur band has ‘pop sensibilities’ or something. Not sure what the ‘ceiling’ for these types of bands are. Seems like they will probably have to build their ‘live brand’ as being something that is ‘artistic.’ Most of these bands exist with ‘a few strong singles’, but seems like they will get enough ‘promotion’ [via maltstream weblogs+webzines] to be relevant in the market of people who ‘buy songs off iTunes.’

Not sure if this genre has a name. Seems like it needs to have a name that is ’serious.’ Here are some ideas for this ‘genre.’

* no-fi
* post-AnCo rock
* post-bloghause
* GorillaVsBearcore
* Chill Bro Core [via Butterteam]
* Kewl Boring Music
* Music 2 smoke weed 2
* Synth Computer Pop Atmospheric Wave
* GazeWave
* ShitWave
* CumWave
* WaveWave
* ShoeWave
* Chillgaze
* Pitchforkwavegaze
* Blogrock
* No-gaze
* Blowgaze
* GazeStep
* post-electro
* conceptro
* ChillHouse
* Browave
* Conceptual Blog Core
* ForkcastRock
* Forkshit
* No-fork
* ZanyCore
* Industrial
* post-freakfolk
* freakgaze

Feel like I might call it ‘chill wave‘ music in the future. Feels like ‘chill wave’ is dominated by ‘thick/chill synths’ while conceptual core is still trying to ‘use real instruments/sound like it was recorded in nature.’ Feel like chillwave is supposed to sound like something that was playing in the background of ‘an old VHS cassette that u found in ur attic from the late 80s/early 90s.’

Not sure if this genre is ‘emerging’ or if it is only just becoming ‘properly monetized’ now that there is a ‘demand for it.’ Do yall prefer ‘Neon Indian‘ or ‘Memory Cassette‘ or some other chillwave band? I feel like Washed Out might be my favourite chill wave artist, so far, but Neon Indian might have the ’strongest brand’/‘highest possibility of becoming a legacy indie artist.’

What’s yalls fave genre of music?

Click Here