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March 25, 2008

Paradigm Booking Agency to seek 360 deals for bands...

Billboard.biz | Read Full Story >

Lori Sale has been named head of artist marketing for Paradigm, a new division within the agency that will seek out marketing and 360 degree deals for their clients.

Paradigm’s music clients include Aerosmith, Coldplay, Lily Allen and Pharrell Williams.

Paradigm Artist Marketing will specifically look at business development opportunities, including endorsements, sponsorship, branded entertainment and licensing and merchandising.


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