The New York Times published a half-sycophantic, half-wut article on Pharrell’s business comings and goings. Some selections…
A luxury department store wants him to guest-curate its shoe department. Timberland wants him to make boots. A company in Pennsylvania wants him to promote boat covers using eco-friendly textiles produced by Bionic Yarn, yet another company in which he is a partner. He is pursuing deals, still in the exploratory stages, for dog leashes and maternity wear. He already makes bicycles with Brooklyn Machine Works that are almost entirely covered in leather.
He’s open to fashion, and his ideas are great!
The products are great — camouflage jackets and streetwear with an amusing hunting motif — but what really sold Bloomingdale’s, Mr. Harter said, was the lack of any sense of boundaries as to what a celebrity-branded product could be. At one point, during the filming of a promotional video, Mr. Williams improbably put on a beekeeper’s hat. “I couldn’t believe he was letting us shoot this,” Mr. Harter said.
Seriously though, do you have goat?
“Well, what do you have, outside of the cow family?” Mr. Williams asked. “Do you have goat?”