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September 12, 2007

A&R 2.0: EMI launches ScoutR...

Wired Listening Post | Read Full Story >

“After submitting their demo to ScoutR, budding musicians are given a rating by other online members, based on the quality of their track, how many times it has been played in full, and how highly ranked the scout is according to the volume of tracks they have listened to. Those whose demos make it onto the Top 10 popularity barometer are guaranteed a listen by the label’s A&R Director and the track of the fortnight will be highlighted on the homepage, with potential plans to release standout tracks as one off singles. It is the ultimate in democratic online A&R.”


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