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July 28, 2008

Revealed: Chris Brown hit is a chewing gum jingle...

Wall Street Journal | Read Full Story >

Wall Street Journal:

Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the chorus.

What listeners don’t know—and what Wm. Wrigley Jr. Co. planned to reveal Tuesday—is that the song is a commercial.

“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing gum.

Mr. Brown is one of a trio of pop stars enlisted by ad agency Translation Advertising, a unit of Interpublic Group of Cos., to update the images of three of Wrigley’s best-known brands.


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8 Comments

#1 hmmm says:

i wonder if Chris' teenybopper audience will really care. he should collaborate with Santogold, write a track about Budweiser flavored chewing gum.

#2 disgusted says:

disgusting

#3 Mr Wrigley says:

haha. wish i could say i was more surprised!

#4 PENNYBOTTOM says:

Ah yes, songs as adverts, not reaveled as adverts until after the song drops, complete with ludicrous product placement in the video...classy.

#5 Duke Mushroom says:

The Apocalypse has begun... And it's televised.

#6 tired says:

he should write a track about how he like penis

#7 DiiiiiiiietZ says:

Wow, this is really smart. Kind of blown away by the execution on this. Steve Stoute deserves a shout out.

And in answer to #1, no, the audience doesn't care.

#8 j man says:

true bubble gum pop.... pun intended


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