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All of this leads to Yeti’s presence in both book and record stores: The publisher navigates both worlds. “A few record stores have accounts with a book wholesaler, but most don’t,” explained Yeti managing editor Steve Connell via e-mail. “And not many bookstores have accounts with the record distributors we use.” He went on to detail the multiple distributors with which Yeti works: “The mix varies a lot from item to item. Yeti magazine sells overwhelmingly through the record distros, plus Last Gasp and Ubiquity, plus mail order. The literary books sell overwhelmingly through book distro channels. The music books sell mostly through the record distros, though we do get some sales through the book trade as well.”

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Using Yeti as an example of this fabled "convergence" is like saying that sightings of the Abominable Snowman are useful to zoologists - which is to say: publish the damned thing more often, McGonigal!