From henceforth, the website formerly known as Rap Genius will now be referred to as simply Genius. The popular lyric-annotating website raised a $40 million investment and announced plans that it will be expanding its scope to literature, poetry, business documents, and a bunch of other stuff. Watch out Cliff’s Notes, Genius is coming for that #1 spot. Via TechCrunch:
Genius‘ big new investor Gilbert is the founder and chairman of Rock Ventures and Quicken Loans, plus the majority owner of the NBA’s Cleveland Cavaliers. He’s know to many as a champion of Detroit’s rebirth.
The new funding brings Genius to $56.8 million in total, which it plans to spend hiring engineers, designers, and community leaders. The new Genius name will make it more accessible and intelligible to communities reading and writing annotations outside of rap. And the new self-serve embeddable annotations will give it a powerful way to gain widespread exposure while helping news sites and more offer a unique format for sharing information.
Want to check out a demo of the embeddable annotations? Head over to Business Insider: