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October 14, 2009

So, What Kind of ROI Are You Expecting On Your New Publishing Co? The Wall Street Journal Speaks with Thurston Moore...

Wall Street Journal | Read Full Story >

The Wall Street Journal:

Wall Street Journal: The book industry is facing falling sales figures and seems to be in decline. Why start a book imprint now?

Moore: Why not? I can never let something as incredible as a recession stop me. I feel more empowered now that a lot of people are throwing their hands up. You don’t start a record label or a book imprint to get rich.

Your books are lush coffee table books. Any plans on trying to convert them for the Kindle?

It’s something we can or would do, but I have no concern about that. I know it’s part of the industry but it’s something we’ll look into. It’s the same as the music industry. We deal so much with digital media because it has become the breadwinner but I draw a blank when it comes to it. Nothing enthuses me less. I hate iPods. I use my iPhone as an iPod because I can but I hate the way it sounds. The computer manically compresses sounds.



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